Featuring Thomas Salgues, Co-Founder of NFINITY LABS Paris
Web 3 and blockchain technologies are transforming the way businesses operate, and they are particularly useful for targeting new audiences and making business processes more transparent. These technologies are providing new opportunities for brands to reach new audiences, create new revenue streams, and increase transparency in their operations.
France’s LVMH bet on blockchain
LVMH, the French luxury goods conglomerate, is known for its iconic brands such as Louis Vuitton, Dior, and Bulgari. However, the company is now turning to blockchain technology to stay ahead of the competition.
Blockchain, the technology behind cryptocurrencies like Bitcoin, is a decentralized and secure way to track transactions and data. LVMH plans to use blockchain to authenticate its luxury goods, making it easier for consumers to verify the authenticity of their purchases.
One of the main ways LVMH is implementing blockchain is through the development of a digital platform called “Arianee.” This platform allows customers to access digital certificates of authenticity for their LVMH-branded products, as well as other information such as the product’s history and maintenance instructions. Additionally, LVMH is also using blockchain to streamline its supply chain processes. By implementing blockchain, the company can more easily track the movement of goods from the manufacturer to the consumer, ensuring greater transparency and accountability.
In a highly competitive luxury goods market, LVMH’s use of blockchain technology sets it apart from its competitors. The ability to authenticate and trace luxury goods using blockchain gives consumers peace of mind and adds value to LVMH’s products. The company’s use of blockchain also demonstrates its commitment to innovation and its ability to adapt to the changing needs of the market.
Building The French Web 3 Revolution
Nfinity Labs founded by Thomas Salgues, Jonathan Fiorin, Alexandre Tacchini and Axel Chantepie which is based in Paris, is at the forefront of helping brands navigate the Web 3 world via the use of blockchain infrastructure. Nfinity Labs provides a full range of services, including blockchain strategy, development, and deployment, to help brands take advantage of the opportunities presented by web 3 and blockchain technologies.
According to Thomas, real world utility is the key feature brands should focus on when entering the Web 3 space. He states, ” The projects we have worked with at Nfinity Labs succeeded because we are offering real value to both the traditional and Web 3 audience”
In fact, Thomas and the team over at Nfinity Labs worked with the Paris based clothing brand Blvck Paris in order to bring exclusive item drops and events to NFT Holders as well as discounts redeemable in the brand’s physical stores.
Nfinity Labs is well positioned to bring expert advisory on creating concepts, marketing strategy and community management. Working with big brands such as Inkbox and the Vitality E-sport team, they have mastered the ability to navigate tightening European regulations regarding the Web 3 space. While many successful blockchain projects are leaving Europe in search of softer legislation, Thomas Salgues and his team are focusing on pioneering the French Web 3 industry.
In conclusion, web 3 and blockchain technologies are providing new opportunities for brands to target new audiences and make business processes more transparent. Nfinity Labs is at the forefront of this movement, helping brands take advantage of the opportunities presented by these technologies. Multiple of the world’s biggest brands such as Starbucks, Nike, and LVMH are already using blockchain as a way to grow their business. As these technologies continue to evolve, it will be exciting to see how more brands will join in and utilize them to drive growth and innovation.
